We've often joked that the things we take for granted in the ad business would never go over in the real world. And now someone has taken the time to show it in action. The acting is pretty bad in this, but sadly the points are all valid. I've personally heard each and every one of these time and time again. Even more sadly, I've probably used some of them myself. Hopefully with more sincerity and honesty than was given.
I got the link for this from 3 people this morning and I'm thinking more will send it to me as the day goes on. Thanks guys!
Thursday, May 28, 2009
The Vendor Client Relationship
Posted by Bryan Ward at 9:19 AM 0 comments
Labels: account, advertising, agency, business, humor, the other agency, viral
Wednesday, May 27, 2009
Cell Phone Evolution
Webdesigner Depot has a very interesting look at the evolution of the modern mobile phone that I thought you might be interested in. Thanks to Marc for the link! It is amazing just how quickly the mobile phone has taken over our lives.
Posted by Bryan Ward at 7:57 AM 0 comments
Labels: tech
Green Lantern Trailer(ish)
Wow. I've attached a fan made trailer for a Green Lantern movie that is simply amazing. This might very well be the best fan made trailer for a movie that doesn't exist that I have ever seen. The best part is trying to guess which other movie trailers Jaron Pitts pulled the footage from. Personally I counted over 30 sources that I could name from Planet of the Apes, Iron Man, Smallville, Matrix, Firefly, Serenity and more.
In another two years we'll have a real Green Lantern movie, but until then you can watch this.
Posted by Bryan Ward at 7:39 AM 2 comments
Tuesday, May 26, 2009
Advertise or Perish
More than 48% of US adults believe that a lack of advertising indicates your business may be struggling. On the other side of that coin, a vast majority believe that businesses that continue to advertise must be competitive and committed to doing business. Nothing new there, I've been saying the same thing for years. Of course, when you are actually IN the advertising business people seem to think that might be a tad self-serving. Shame on those people. The facts are the facts and this study is only the latest in a long line of studies that prove that point. Especially in difficult economic times advertising is critical. Also critical though, is not wasting valuable resources on ineffective advertising.
For many businesses the gut reflex is to cut marketing spending in the face of economic woes, worries and budget tightening. This is failure thinking and study after study, real world case study after real world case study has proven it time and time again. Wasteful spending is bad, no doubt about that, and should be trimmed, cut and eliminated. But if you view your marketing budget as wasteful spending, then you have some serious issues that you should be concerned about. Even in great economic times.
The exact strategy for dealing with tough economic situations vary from industry to industry and situation to situation, but dropping off the map should never be one of the solutions. Even for very small businesses.
• Stay in touch with your current customers. It should be a "duh", but you'd be surprised at how many companies don't have a customer retention program or outreach in place. So sad.
• Use your budget wisely. Effective use of your marketing dollars is the key. Smart businesses, large and small, are turning to dedicated creative agencies like Giant Ideas in droves. Why? Because our overhead is low, we sweat the details and we really do care. (Awwww.) It's true, gosh darn it.
• Don't abandon your website! Nothing smells like failure more than a dead website.
Posted by Bryan Ward at 9:18 AM 0 comments
Labels: advertising, advice, business, research
Thursday, May 21, 2009
Whew
This has been one of "those" weeks here at Giant Ideas. As you've probably noticed from the lack of posts this week, we've been extremely busy. Even for us. Three late nights in a row and more to come. It's all good by the way. In fact, so far at least, it has all been great. Except for the bits that involve the office - which is still not completed three weeks after the move. Oh well, work continues and no one should be surprised by the fact that we have contractor issues. I mean really, that subject is on a level with dishonest lawyers isn't it? Although I've never actually met a dishonest lawyer myself... weird huh? I guess I should say I have never worked with a dishonest lawyer, I've certainly faced across the table with many that I wouldn't... well, best to leave that to your imagination.
If you are wondering, yes these periods of extreme work and lack of postings usually mean that we will have big news to share with you in a few weeks. If you look back over the history of this blog you can clearly see the pattern. So I expect that within the next few weeks we will have several giant news stories to tell you about. But not yet. Hang in there.
Speaking of which I need to get back to work now and get ready for another thing I can't tell you about yet. Hopefully however I will be back on a more regular posting schedule again. In the meantime, I leave you with this Michel Gondry filmed video of the Tears for Fears song "Mad World" song by Gary Jules and Michael Andrews. If you don't cry then something is seriously wrong with you. Seek help before it is too late.
Posted by Bryan Ward at 10:49 AM 1 comments
Tuesday, May 19, 2009
Extra Mile on QED
WQED television’s feature news magazine, “On Q,” will include a segment on the Extra Mile Education Foundation on Thursday, May 21st, at 7:30 p.m. The segment is the concluding installment of “Making the Grade,” a WQED series on local educational efforts.
Posted by Bryan Ward at 3:24 PM 0 comments
Monday, May 18, 2009
My First Giant Job
{Click to embiggen!}
I often think that life is nothing more than a series of cycles and circles spinning around and around in ever tightening loops. Seems that way sometimes. Especially when you are confronted by coincidence and strange happenings that seem to leap right out of some deeply hidden underbelly and slap you in the head. Or something like that. We've had a lot of that lately. This morning I was moving some things on my bookshelf to get to some other things on my bookshelf and the photo above fell out onto the floor. It was in a pile of photos taken on film that I hadn't looked at in years. Two things slapped me in the head about this photo and I'd like to share them with you.
The first thing is probably obvious to you if you've been paying attention. The building in the background of this nearly eight year old photo is our new office. In point of fact, the very second floor we now reside within is prominent in the background. Weird huh? Not weird in the chances of that happening randomly way, but in the fact that this photo represents the very first job I did as Giant Ideas. Or at least proto-giant ideas.
And yes, that is the second thing. I've written before about the early days of starting the agency and the role that Animal had in that, mostly my friendship with Michael and Jimmy. They started Animal before I started Giant and I designed their identity, stationery, etc., in exchange for office space for a few months. It just so happens that between their old job and their new office a single billboard happens to be in existence. It is an odd place for a billboard, standing off of main streets in a parking lot, low to the ground - but it is strategically located. Especially when you want to tell people leaving your old place of employment that you've moved right down the street.
It took some convincing to put this billboard up, Michael was not keen on doing it, but eventually Jimmy and I worked him over. I don't think we used water-boarding techniques, but we might have. You can't see the footprints in the photo, but the little critter who is shaped like an arrow, is leaving them as it walks from one place to another. Blunt and to the point certainly, but very effective. Like good advertising should be.
Either way, it worked. They're still in business and we are still in business. In different buildings now, still strangely tied together by this old photo that leaped onto the floor this morning.
Posted by Bryan Ward at 2:37 PM 0 comments
Labels: creative, giant ideas, history, move, pittsburgh
The Future is 4k
The long awaited movie theater digital revolution has just taken a huge step toward becoming a reality. Sony has just signed a deal with Regal Entertainment to convert a minimum of 5,000 of their 6,700 screens to Sony's 4k digital projectors. This on top of the earlier deal with AMC that would convert 4,628 of their screens. The two deals, which could take 3-5 years to complete, make over 11,000 screens with digital projectors installed.
Ok, so what does all of that mean? For one thing, 3D releases will now have more screens, allowing them to stay in the theater longer. Right now 3D releases often get pushed aside rather quickly. Is 3D just a fad or the future of movie going entertainment? I dunno the answer to that yet, to be honest I'm waiting until Avatar hits later this year to form my opinion on that question.
But even more importantly, the conversion to 4k sets the stage for even more than just 3D. It will be more likely that theaters will begin showing events and specials on demand, allowing social networks and groups to decide what movie might be playing at any given time. Theaters wouldn't be restricted to the same 10 movie line-up and could swap in smaller films and independent films which they normally wouldn't have space for. This could potentially be HUGE for independent film! Digital distribution means that those of us that live in smaller markets might actually get to see movies that usually only get shown in the top 10-20 major markets. It also will start to free the film copying cost from restricting distribution, and that is huge. Making prints of a film is a major cost of distribution today. This could eventually be eliminated.
This is a huge step in the right direction. But is it too little too late?
Posted by Bryan Ward at 9:14 AM 0 comments
Labels: movie
Friday, May 15, 2009
REACH
For more information about this short and how you can vote for it in the Cannes Short Film Corner competition, visit /film.
Thursday, May 14, 2009
Busy Agency CEO
Yeppers, you don't think I became one of the region's top CEOs by sitting around doin' nothin' do ya! As usual most of what has transpired in the last few weeks I can't share with you yet, but be patient and know that your friendly neighborhood agency is moving at warp speed. (See how I worked a popular cultural reference in there? That's quality writing.)
Sadly no one sent me anything via email today that I can steal, post and claim as my own. So I leave you with this link to the HD Movie Trailer for "The Road". Take my word for it, this movie will be the talk of the Fall - Esquire is already calling it the "most important movie of the year." Based on the Cormac McCarthy's bestselling book of the same name (The same author that wrote "No Country For Old Men") the movie tells the story of a man (Viggo Mortensen) and his young son (Kodi Smit McPhee.) traveling through a desperate, post-apocalyptic world. The flap jacket on the book describes the setting as “burned America.”The film co-stars Robert Duvall and Charlize Theron, and Guy Pearce.
Enjoy and I'll write something original again. I promise.
Posted by Bryan Ward at 5:17 PM 1 comments
Wednesday, May 13, 2009
Go Pens!
Long-time readers of this blog (If there are any) already know of my own and this agencies long history with the Penguins. (Link, Link, Link) And while that history sadly came to an end this past off-season I continue to be a loyal fan and supporter of the team and everyone in the Penguin's organization. I consider many of them to be friends and wish them only the best.
The Post-Gazette is reporting that the Penguins are one of the fastest-growing brands in sports. This isn't surprising, but it does call for more congratulations and recognition. We've worked closely with the Penguins, my own history with the team stretches back almost 15 years now, and they have always been a great, dedicated and talented group of people. So they deserve all the credit for helping the team grow in popularity and success.
It doesn't hurt that the team is also awesome. It doesn't hurt that Crosby plays for the Pens. It doesn't hurt that they are playing some of the most exciting Hockey that I have ever seen in Pittsburgh before. None of that hurts, but that's sports marketing for you. It is the nature of the beast. The best sports marketing in the world doesn't make a bad team good. It can make a good team better, but a great team is a great team no matter what. Marketing can only accentuate the positive. And the Pens have done a great job of doing just that.
As for the team itself, I hope they clobber the Caps tonight and steal one from the home ice. Go Pens!
Posted by Bryan Ward at 9:39 AM 0 comments
Tuesday, May 12, 2009
Star Trek Musings

Right off the bat I'd like to state for the record that I am not now, nor have I ever been, a 'Trekkie' or a 'Trekker' or anything even remotely like someone who might be considered a fan of Star Trek. This despite my overwhelming geek cred, the record of which I would argue with anyone. You'd lose, so don't try to argue with me. Point being, Star Trek has not been a big part of my life, I've never dressed up as a character, or been to one of the conventions. However, I do own the entire original series on DVD and the Wrath of Khan, the only previous film in the series that I consider watchable. I can quote dialogue from the series and I have always liked the IDEA of Star Trek. I hated the Next Generation and virtually every episode of every series since then that carried the name, even though a few episodes here and there showed some promise. This is where I stood on Star Trek before yesterday.
I am a huge science fiction fan and I've always wanted Star Trek to succeed. Mostly because I liked the IDEA of Star Trek. There is that phrase again, I even made it bold so you'd notice it. The "idea" of Star Trek... what is that exactly? It is something that even the original series, while it came as close as possible, never really captured in its totality. That is one of the reasons why the show failed when it originally aired and only became successful later on, on reruns and over time. The idea persisted and grew. The idea became bigger than the material it was spawned from. The idea of Star Trek became its draw, based on more than was actually ever there. This isn't a unique phenomenon, it happens all the time with cult movies, genre films and shows, musical artists, and others. The idea of the concept, the material, the experience, becomes much more than is really actually there. The idea becomes the reality.
Star Trek's idea, while different for everyone, is really based on several factors. First of all the entire concept is a positive one, the universe of ST is based on a hopeful outlook of the future. This is great and different from much of science fiction in films and television. It isn't unique in the genre, but we don't often get that and it makes you feel good, optimistic and uplifted. Emotions which are good and empowering. That's one thing. The next thing is unique to Star Trek and that is the chemistry of the players involved. Whatever led to the original casting of Kirk, Spock, Bones, Scotty and the other main cast members was... well, perfect. The chemistry that group of actors, dominated by males, managed to create is unique to ST. And when I say "unique" please note that I mean within the genre of television shows that were cancelled, became popular in reruns and turned into a multi-billion dollar franchise of films and spin-off television series. It isn't a very crowded genre.
But it is an extremely powerful force. So powerful that a few words can evoke tremendous and powerful emotions. So powerful that they have exceeded iconic stature within our popular cultural psyche and become entrenched within the shared gestalt. Ok, maybe that is a bit overplayed, but you get the general idea. Star Trek was never really all that great, moments of greatness surrounded by meh, blah, and lots of talking, bad effects, bad dialogue, kids flying starships and holo-deck tomfoolery. That's because the idea of Star Trek isn't the ideals of Star Trek. They have to live together, the chemistry was missing. It was like trying to recreate a laboratory mistake that resulted in the creation of lead turning into gold, you kept getting close, but you could just never really get it to work again.
Until now.
The new Star Trek is not just another remake, it is the IDEA of Star Trek realized in its complete form, for the first time on screen. And not just in our heads. Granted, the new ST would not work or even exist, without all that has gone before it. That is an important point, the new ST works so well because of the history of the franchise, the emotional connection, the blah blah psycho stuff that permeates our heads... the IDEA is a powerful force, the stuff I talked so much about in the previous paragraphs. Without it, the new movie would just be a new movie. Because of it though, this new relaunch, reboot, remake is the textbook example of why remakes are not always a bad idea. 99% of the time they are, but that still leaves us with that 1%. Star Trek is that 1%, the reason why remakes are sometimes just what the doctor ordered.
This isn't a review of the new movie. I will tell you that I enjoyed it and I thought it was, for all intents and purposes, perfect. I thought that it was the realization of the idea of Star Trek that has been living in my head for four decades. I thought it had more emotional impact in the first ten minutes than the entire last Star Wars Trilogy had in its entire three-film running time. I think JJ Abrams has written the textbook on remakes, reboots and relaunches. And I am actually looking forward to the next one. Hopefully they'll boldly go where no one has gone before in the next movie.
Posted by Bryan Ward at 8:24 AM 2 comments
Labels: movie, opinion, review, science fiction, smart stuff
Monday, May 11, 2009
Lifestyle without People
I just became aware of this commercial for DoubleTree this morning. It just happens to be an excellent example of what I call "Tip of the Spear" branding. The spot works great in establishing the DoubleTree brand, establishing a lifestyle mood without even using people (not an easy feat) and getting a campaign off the ground. I'm assuming a campaign, I have no knowledge of one as I write this based on seeing this single commercial just this morning. I call it "Tip of the Spear" for the obvious reason that this commercial alone isn't doing much at all. It isn't driving sales or reservations at any DoubleTree. It needs a lot of help to achieve those goals. Support in other media would be crucial to making this work. Again, I am not privy to the goals.
I guess this has been around for a bit now, did some digging on the Interweb between paragraphs. That doesn't matter, commercials work or they don't. And this one works. Much of the credit has to go to Dinah Washington singing 'Relax Max', which is just an awesome jazz number. A great song can certainly hide poor creative, however it can also take good creative to another level. Don't get me wrong, this ad isn't great creative - in fact it is pretty average in that respect. But nothing is the sum of a single part and the combination of elements in this spot work extremely well together.
Posted by Bryan Ward at 2:26 PM 0 comments
Labels: branding, commercials, creative
Sunday, May 10, 2009
More on Twitter
If you read my post on Twitter below you already know that only abut 5% of Americans use Twitter. Now this report from Nielsen comes along and shows that the retention rate for Twitter is... well, not very retentive. In fact, more than 60% of Twitter users fail to return the following month. Despite the celebrity endorsements and high-profile media exposure, the Twitter audience is simply not sustainable. If this continues Twitter will be regulated to a small niche audience of users and will not be playing a very significant role in on-line social marketing.
Which is pretty much what I thought.
Posted by Bryan Ward at 8:55 AM 0 comments
Labels: research, smart stuff, update, viral
Star Trek "Get a Life"
Haven't seen it yet. Maybe tonight.
I apologize, the clip was removed from YouTube but I have re-posted it from Hulu. Which is better anyway. Never let it be said that I don't take good care of my readers. All twelve of you.
Posted by Bryan Ward at 8:46 AM 0 comments
Labels: humor, science fiction
Thursday, May 7, 2009
PA Organ Donor: Another Three Years
Giant Ideas is honored to announce that we have been selected to serve the citizens of our great state for another three years as the Agency of Record for Donate Life Pennsylvania. Donate Life Pennsylvania is a joint effort between the PA Department of Health, CORE and Gift of Life and serves to secure organ donor designations in Pennsylvania. Giant Ideas had served the previous three years in this capacity and is pleased to have been chosen to continue this important work.
The process that led to this decision has been ongoing during the last two months and included a formal presentation to the state and the two OPO's (Organ Procurement Organization) in Harrisburg. The competing finalist agencies were The Neiman Group, Diccicco Battista, Star Toplan and us of course, from an original field of over 11 agencies. So there.
I am also happy to report that we didn't win the business on our own and going forward Giant will be working hand-in-hand with our partners in Philadelphia - Brown Partners. For the past three years Brown has served as our Minority Agency partner on the business and during that time we've all become good friends and business associates. We like working together in other words. So it was only natural to form a more "official" partnership this time around. To be honest, it is an amazing and powerful team that proved impossible to beat. All of us here at Giant are looking forward to working together with Brown on this campaign and hopefully others as well.
We'd also like to welcome our new Public Relations partners on the business - PRWorks out of Harrisburg. Pittsburgh, Philadelphia and Harrisburg, we managed to build a team that stretches across the state.
For more information and to become an organ donor, please visit the state website. You can also visit CORE and Gift of LIfe to learn even more.
Posted by Bryan Ward at 1:45 PM 1 comments
Wednesday, May 6, 2009
And I thought April was busy
Aside from the craziness of moving the office, the last couple of weeks have brought us the Blue White game up at Penn State (we worked it for the Gift of Life program), the Pittsburgh Marathon and a new foster child to the Lambert family.
After packing up, we took off for State College. The Blue White weekend was bigger than I ever imagined. There were 76,500 people at the game, but there had to be around 85,000 total, including the carnival. It feels like we spoke to most of them. People were very receptive to the idea of being a registered organ donor, and most of them already were. A good time was had by all.
A nine-year-old girl joined our family last Thursday night. She’s bright and funny, which is pretty amazing considering what she’s endured. The Giant team has been their usual awesome selves in making her feel like she’s found a new home. She told me that she feels like a princess because everyone’s so nice to her and she’s been able to do so many cool things in the last few days.
Speaking of cool things… the Pittsburgh Marathon returned last Sunday. The day was incredible and we were able to help out a good cause. It started on Friday night when Running for Laptops held a great event at the Convention Center. Roger Kingdom, the Olympic athlete, shared his story with everyone and Bryan was recognized as being one of the original supporters of the cause. (He was given a nice award and lots of props!) Over the last year, enough money was raised for 15 laptops for kids in the care of the State that are ready to go on to college. Less that 16% of these kids usually go onto higher education, so this is a really big deal. Damian from Giant was part of a relay team on Sunday. He was awesome! Congrats to all of the runners!
A quick note on our green efforts; after we’re settled in our new space, we’ll extend our recycling program to include composting. Lots of us bring our meals, so this should be a great opportunity for us to do just a bit more for the environment. We’ll keep you posted on our progress.
Peace.
Posted by Jana Lambert at 11:08 AM 0 comments
Labels: football, foster care, office, Penn State, Running for Laptops
Twitter Just a Blip... so far
Only 5% of Americans are currently using Twitter. Findings from a recent Harris Poll conducted between March 31 and April 1 show that 51% of Americans do not use Twitter, MySpace or Facebook. 48% do have a MySpace or Facebook account and 16% update their pages at least once a day. So Twitter might be the new media darling, but so far the audience hasn't found it. I know I don't use it and I use everything. I am so "early adopter" it isn't even funny.
• 74% of those aged 18-34 years old have a Facebook or MySpace account but this quickly drops off the older one gets. Only 24% of those 55 and older have an account
• 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older
• Men and women use Twitter at the same levels (5% each), but women are more likely to have a Facebook or MySpace account (52% versus 45%)
• Two in five people with a high school degree or less have a Facebook or MySpace account compared to 55% of those with some college and 52% of those with at least a college degree.
The full report from Harris Interactive is available on-line if you'd like to learn more.
Posted by Bryan Ward at 9:28 AM 0 comments
Labels: research, smart stuff
The Morning Funnies
Once again The Onion nails it. In another life I would be writing this stuff. Instead I am writing this stuff talking about that stuff and how much I'd like to be writing that stuff... although the stuff I am writing is pretty darn good stuff. Just not that stuff. But watch the clip below and you'll see how good their stuff is.
Trekkies Bash New Star Trek Film As 'Fun, Watchable'
Posted by Bryan Ward at 7:36 AM 0 comments
Labels: humor, movie, science fiction, spoof
Tuesday, May 5, 2009
Its a Major Award! Giant Wins Webby!!
The winners of the 13th Annual Webby Awards were announced this morning and Giant Ideas is honored to have been selected as a winner in the Online Film & Video category for Best Use of Special FX/Motion Graphics for Giant Field! We also placed second in the Best Sound Design category for the same video. This win represents another milestone for our agency, as we have been nominated before, but have never won a Webby. No small feat, as the Webby received over 10,000 entries representing all 50 states and 60 countries worldwide.
I'd like to say a special thank you to Michael and Jim at Animal, and Rob at Market Street Sound. Without the support and talent of these three, the project would never have gotten off the ground. In particular Jim and Rob put forth extraordinary effort in bringing more to the project than was required, putting in long hours to make magic and bring the video to life. I'd also like to mention Danny and Steve who did a fantastic job of directing the chaos of that evening, much appreciated. And to everyone else involved in one way or another, especially the employees and friends that showed up for an evening of acting strangely and running from nothing! You can read more about the project and its creation by reading this blog post.
I think it says a lot about the community here at Giant and in Pittsburgh, when I can walk into the office and spout some crazy hair-brained scheme and everyone says, "Ok then, lets make it happen." That is a very unique thing. Thanks everyone, now let's get busy on the next crazy idea.
Dear Bryan:
Congratulations! It is my pleasure to inform you that Giant Field is the
winner of the Webby Award in the Best Use of Special FX/Motion Graphics
category for the 13th Annual Webby Awards.
This is an unparalleled honor. With nearly 10,000 entries from all 50 US
states and over 60 countries worldwide, the 13th Annual Webby Awards is the
biggest in our history and continues to be the leading international award
honoring excellence on the Internet. Your work truly represents the best of
the Web.
Winners will be honored at the 13th Annual Webby Gala on June 8 at Cipriani
Wall Street, followed by The Official Webby After Party that evening. We
also invite you to attend our Sunset Cocktails on Sunday, June 7 to meet
fellow winners and honored guests.
The Gala will be hosted by Seth Meyers, Head Writer of "Saturday Night Live"
and host of Weekend Update. Special honorees who will be in attendance for
the Webby Celebration include Jimmy Fallon, star of Late Night with Jimmy
Fallon, Trent Reznor of Nine Inch Nails, Twitter co-founder Biz Stone, "Web
Therapy" star Lisa Kudrow, Family Guy creator Seth McFarlane, and many more
to be announced.
Posted by Bryan Ward at 7:57 AM 0 comments
Friday, May 1, 2009
The Diamond Award
With the move topmost in my mind these past few weeks I forgot to mention something that happened last week. I was awarded the Diamond Award from the Pittsburgh Business Times for being one of the region's top CEOs. I'll give you a minute to stop laughing before I go on.
Composed now? OK, granted being named one of the best CEOs in the region is a bit overwhelming, and while I do consider it an honor to have been nominated by several of our clients and friends - not to even mention winning (one of five winners in the Small/Medium Business category) - I'm a little off kilter thinking of myself like that. I know this type of comment sometimes comes off as disingenuous but I don't consider myself one of the best CEOs anywhere, not even on the block. For one thing the title CEO has always bothered me. Granted it is my agency and I am the leader, but being the "boss" has never been my style. We're much more of a team in my mind than that. That attitude has nothing at all to do with responsibility, the full weight of which I more than willingly accept, but more specifically it speaks to the attitude about which I try to run the agency. In the final analysis that makes me the CEO I suppose, a title which is as good as any other, and that is that. I learned long ago that the title is meaningless, its what you are that makes you who you are. The man or woman underneath.
Which is all a round-about way of saying thanks to the Business Times and especially those who nominated me. Awards like this one are not about what I think about myself anyway, they're about what other people think about me. And that's what makes them special. And meaningful.
A group of Giant employees came to the awards ceremony and I really appreciated them being there. I gave the last speech of the night and many people came up to me afterwards and said how much they enjoyed it. It was a fun night and certainly more low key and pressure free than an Addy award ceremony or others that I have been to. Lots of very deserving people in the room, amazing stories each and every one. I encourage you to explore the stories on the site given above.
On the plus side I will be extremely happy if this helps Giant Ideas in any way at all. Any honor that I am given is only a reflection of how great this agency is and the people that work here, and that work with us. They are the real reason I could accept the award, the only reason that I was there in the first place. Without them I'm just me, with them I'm one of the region's top CEOs. That is how awesome they are.
Posted by Bryan Ward at 10:53 AM 3 comments
Labels: award, business, giant ideas
The Giant Move: Journal Entry Six
It has been almost a week now since the big move and things are still taking shape here at Giant World HQ. I've been assured that the bathrooms will finally be available today and I am certain that many bladders will be happy to hear that news. Actually we've had access to the downstairs bathrooms since we moved in, but nothing beats having your own. The bathrooms and the kitchen are the two biggest projects remaining, but there remain a long list of other items still to be completed. Maybe... maybe, next Friday will be the day we can finally say it is finished. For the time being at least.
It is amazing the amount of work and effort that it takes to simply move an office of 20+ people a single city block. Of course, it isn't as simple as that. The new space wasn't ready and was being re-built from the ground up in less than two months. That was the added complication that slowed everything down. But everyone has been great, our team here at the agency has been wonderful and the contractors, architects, everyone else has been very good to work with. I honestly have no complaints in that department. Despite the electrical contractor's penchant for putting lights up in the wrong place.
And yes, it is very dusty around here at the moment. But tomorrow we have a cleaning crew coming in to give the place a very aggressive cleaning, so that will help things tremendously.
What remains? More painting, lighting, lighting controls, conference room table, shelves, boxes and boxes to be put away, and more painting. And then the "curvy wall" has to be installed. What that is exactly I will leave to your imagination until it is in place. And yes, there will be pictures and maybe even a walk-though video when all is said and done.
The new space is incredible and we are all falling in love with it more and more everyday. It is different and a big change. But change is good and different... well different is excellent.
Posted by Bryan Ward at 9:21 AM 0 comments
Labels: giant ideas, update







